Helmet Heads | Website Design
BJ Creative was tasked by Andy Kendal to build a website for his e-commerce helmet covers website. Helmetheads have the UK's largest range of wacky helmet covers, ears and mohawks for skiers and snowboarders. The old site was driven by static HTML pages and was losing its appeal to modern shoppers.
We began the project using the NopCommerce framework and tweaked this to ensure that the customer received an end result that their customers would enjoy using and could easily buy items from.
Email Design
Every step of the purchase funnel is supported by mobile responsive emails that track and update the customer on the progress of their order. We designed the emails to clean and contain the relevant information that the customer would find useful.
SEO Redirection
Helmet Heads already had a very strong web presence, so the moving of the site to a new host, and infrastructure meant that careful consideration had to be made to ensure that the rankings that Google had placed on the old site were not lost. We considered the pages of the old site and ensured that each was shown to the new site in the correct fashion, and also updated the keywords and descriptions to ensure that the new site could further enhance the reputation built up over the preceeding years.
Recommendations
Andy was very keen to hear about the way that we would build the site to get the best possible start with Google in terms of rankings. He was open to our suggested hosting providers and did not feel that we led him down the wrong path.
The Build
We built the site using ASP.NET 4.0 and incorporated NopCommerce as the main framework for the site to ensure that admin areas were correctly aligned and that the full suite of analytics tools could be used to track customers and their purchases.
The site was initially hosted by BJ Creative on our server so that changes could be amended quickly at our end and this also then enabled us to managed the domains chosen for the website.
Skills used
Website design: Adobe Fireworks, Adobe Photoshop
Website Build: Adobe Dreamweaver, Microsoft Visual Studio
The website can be viewed at www.helmetheads.co.uk
Web design in Kettering
