Aspire B A | Website & Logo Design
BJ Creative was tasked by Adam Sedgwick to build a website for his business analysis firm. This incorporates the specialisation of skilled staff who can be used for specific roles within a business to look at ways of saving money. Aspire B A were split based in Stamford and London, so early meetings were quick and the outlay of what they were after was very simple, both in person and over the phone. They wanted a clean looking logo that could be projected on to all of their materials and clothing. Their website did not need to be overly complex, but did need to be able to convey the core skills that they provide to businesses.
We began the project by working up some ideas for Aspire B A to review. The logo was the starting point and we had a loose idea from Adam as to what he wanted. Using this core start we started working up ideas for him to work through and highlight positives and negatives before we started on the next wave of concepts.
Logo Design
We started off work with the two key words and the message that they were trying to push across. We began by using plain text as this had been part of the brief. They wanted iconography, but not for the entirety of the logo. However after the first review meeting, it was decided that plain text was the best approach to convey the clean professional image and that an icon would only be a small part of the design and could be used for social media.
Following the first logo meeting, designs were sent across to merge some of the trends that we were developing for the logo. Once the final layout was decided upon, we started work on the colours that they wished to use.
Web Design
Waiting for the logo signoff, meant that we were able to look into the competition very heavily to establish what they were pushing and how they were achieving their search results.
After the logo signoff, we immediately began working up the designs to show how the home page would look. We focussed on a new look to this business idea. Instead of using the industry standard of human pictures taking part in various static tasks, BJ Creative suggested the use of vector drawings to convey the message. Once we agreed on this, we proposed that large half page sections should be used to get the most stand-out from the text and also from the imagery.
Unbeknownst to us, Aspire B A had sourced their own proposition videos and sent those through. BJ Creative re-encoded these so that they would serve all formats without glitches and non-display.
Recommendations
We recommended some key words that should be focused on and we also went through some of the rival sites that Aspire B A would be coming up against.
The Build
We built the site using ASP.NET 4.0 and incorporated a contact page and used Master Pages throughout the site. The site was made mobile responsive from the start, to ensure that the best experience was had across the board.
The site was initially hosted by BJ Creative on our server so that changes could be amended quickly at our end and this also then enabled us to managed the domains chosen for the website.
Skills used
Website design: Adobe Fireworks, Adobe Photoshop, Illustrator
Website Build: Adobe Dreamweaver, Microsoft Visual Studio
The website can be viewed at www.aspireba.co.uk
Web design in Stamford
